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The importance of innovation
The power of perseverance
How to think big and take risks
Lessons in NFT Psychology
- Uniqueness helps people earn status in a group. Status matters. Ranking individuals within a hierarchy is fundamental to human social activity, and patterns of consumer behavior have closely aligned with these social calculations.
- Consumers want to feel like they belong. As much as human beings love to stand out, we also love to belong. It's the irony of human behavior: toeing the line between being unique and identifying with similar others.
- Reward-based brain circuitry responds to 'what could be': provide poeple with novel benefits that tickle and delight.
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