Lessons in NFT Psychology - Deepstash
Lessons in NFT Psychology

Lessons in NFT Psychology

  • Uniqueness helps people earn status in a group. Status matters. Ranking individuals within a hierarchy is fundamental to human social activity, and patterns of consumer behavior have closely aligned with these social calculations. 
  • Consumers want to feel like they belong. As much as human beings love to stand out, we also love to belong. It's the irony of human behavior: toeing the line between being unique and identifying with similar others.
  • Reward-based brain circuitry responds to 'what could be': provide poeple with novel benefits that tickle and delight.


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