Obvious but important - Deepstash

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Don't Forget Step Zero

Obvious but important

Step Zero is obvious the same way your blind spot is obvious: always front and center, but never quite in focus.

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Taking off

Startups take off because the founders make them take off.

Generally, startups take a push to get them going. Once they are on the track, they will usually keep going, but there is a s...

Recruiting users

Nearly all startups have to recruit their users manually. You can't wait for users to come to you. You have to go out and get them.

  • At least one founder will have to spend a lot of time on sales and marketing. Don't succumb to shyness and laziness.
  • Even if numbers may seem small at first, don't underestimate the power of compound growth. 
  • At some point, growth has to slow down. If the market exists, you can gradually switch to less manual methods.
Initial vulnerability

Almost all startups are vulnerable initially, like a newborn baby. It's harmless if know-it-alls dismiss your startup. Thinking "there's no way this tiny creature could even accomplish anything" is faulty thinking.

The danger is when you dismiss your startup yourself and fail to see the full potential of what you're building.

Learning from mistakes
Learning from mistakes

It doesn't happen automatically. It requires thinking and reflection. No one likes to fail, lose time and energy. That’s why we need to make an effort to learn from the things that we wish w...

Lessons learned by making mistakes
  • You can't know everything. Be humble.
  • Never blame others for your unhappiness. Take responsibility.
  • Don't waste time on losers. You might become one of them.
  • Most of us have a twisted idea about love.
  • You actually don't have a lot of time.
  • Learning never stops. 
  • Sometimes you need to distance yourself from others and be alone.
  • Small decisions lead to big outcomes.
How well you’re spending your time

Ask yourself: 

  • How much time am I wasting on things that give me zero fulfillment? 
  • Do I like my job? 
  • Do I like the people in my life?
The "frog"

It is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it.

It is also the one task that can have the greatest positiv...

Brian Tracy
Brian Tracy

"One of the very worst uses of time is to do something very well that need not be done at all".

The ABCDE prioritization approach
  • A items : Things you must do, which will have a serious positive or negative consequence.
  • B items : Things you should do, that have minor consequences.
  • C items : Things that are nice to do but don’t have any real consequences when they’re done.
  • D items : Things to delegate so you can free up more time to do A tasks.
  • E items : Things to eliminate. Generally stuff you do out of habit.