Obvious but important

Successful people are unusually good at Step Zero, even though not many of them start out that way. 

We usually understand that we’re supposed to work hard to be successful. That makes sense: successful people work hard. But how did those successful people decide what they should be work...

Be the one brand that always surprises its followers or customers. Use visuals, and storytelling, in a way no one else is doing. 

Your story, and your name, will stick.

Commitment to performing a specific task is often the only difference between our results and our desires.

When you commit to a task, then the next step is obvious.

Do you want to take a picture of the Golden Gate Bridge at sunrise? Next step: find a good spot. You've found ...