Obvious but important

Successful people are unusually good at Step Zero, even though not many of them start out that way. 

We usually understand that we’re supposed to work hard to be successful. That makes sense: successful people work hard. But how did those successful people decide what they should be work...

Be the one brand that always surprises its followers or customers. Use visuals, and storytelling, in a way no one else is doing. 

Your story, and your name, will stick.

1. Make it obvious. Don’t hide your fruits in your fridge, put them on display front and center.
2. Make it attractive. Start with the fruit you like the most, so you’ll actually want to eat one when you see it.
3. Make it easy. Don’t...