People Talk A Lot. Yet Say Very Little.

According to new research published in The British Journal of Social Psychology , frequency of bullshitting intended to impress or persuade others (i.e., persuasive bullshitting) predicts susceptibility to misleading misinformation, including pseudo-profound bullshit, scientific bullshit, and fake news. 

“We’ve all fallen victim to believing some sort of dumb bullshit at one point or another in our lives. Whether it’s astrology or the latest ridiculous diet or health fad that’s ‘based on science!’ . Some types of bullshit that we fall for are relatively harmless but might make us feel stupid.