People don’t always realize how the information (or more often, the misinformation) that they’re broadcasting may undermine their own trustworthiness. What’s worse, stress tends to amplify the problem, causing people to double down on behaviors that make others skeptical. For example, they might unconsciously mask their true selves in a job interview, even though that’s precisely the type of less-than-fully-authentic behavior that reduces their chance of being hired.
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When trust is lost, it can almost always be traced back to a breakdown in one of its 3 core drivers. To build (or rebuild) trust, we first need to figure out which driver we “wobble” on. (Replace the words “leaders” and “leadership” with “human beings” and “relationships” and see what happens).
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