Leading Your Sales Team During Uncertainty
Sales leaders have faced disruptions in the past, but this one is different. While all organizations are facing unique circumstances during this pandemic, one thing is true for every leader: How you fare during this crisis will come down to how well you execute your plan. Great execution isn’t just about knowing what to do, but doing what you know. Your team needs your leadership. Are you ready?
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In times of great uncertainty, leaders are faced with one of two choices. Freeze to the point of inaction, allowing uncertainty to damage culture, performance, results, and significantly slow a return to greatness. Or, transform fear into engagement, execute with excellence, use the uncertainty as a time to actually increase trust, and help everyone in the organization prepare to do more with less.
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