Dove Real Beauty Sketches Campaign - Deepstash
Dove Real Beauty Sketches Campaign

Dove Real Beauty Sketches Campaign

Dove conducted a study and analyzed that only 2% of women considered themselves beautiful. So, they conceived the idea of using real women rather than models for their ad. In this video marketing, the artist draws two sketches of a woman - one that she herself help him to create and another described by somebody. The video went viral globally by spreading the brand message and belief in confidence. The marketers tried to deeply touch the emotions of the people through this campaign.

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rachegraham

Designer graphic

Go Viral

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