Twitter's Launch Campaign - Deepstash
Twitter's Launch Campaign

Twitter's Launch Campaign

The South by South West (SXSW) conference brings together thousands of millennials interested in music, interactive media, and film every year. The SXSW is held in Austin, Texas. Twitter as a startup negotiated with the organizers to place huge screens around the venue. These were updated with real-time messaging and attendees with Twitter accounts participated in the campaign and promoted the brand.

This created a massive impact, demonstrating the arrival of a new social media age. Twitter gained a new reputation and many new subscribers who wanted to become part of something new.

22

30 reads

CURATED FROM

IDEAS CURATED BY

rachegraham

Designer graphic

Go Viral

The idea is part of this collection:

Being a Graphic Designer in the Modern World

Learn more about marketingandsales with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates