ALS Ice Bucket Challenge

This Ice Bucket Challenge is also known as ALS Ice Bucket Challenge. The campaign was started with the purpose to promote awareness of the disease Amyotrophic Lateral Sclerosis and encouraging donations to research. Many big personalities like Bill Gates, Oprah Winfrey and Justin Bieber took part in the campaign to raise awareness by pouring a bucket of ice water over themselves.

The campaign went viral on social media and helped the organisation to raise over $220 million and became the fifth most popular Google search in the year 2014.