Factors required in a podcast

• Present a reason to keep listening
• Both educate and entertain
• Authenticity and inclusivity
• Enlightens or challenges through compelling conversation
• Consistent across theme and production value
• Packed with twists and unexpected surprises
• Personality-driven and/or have incredible host chemistry
• Well-researched and include a range of voices, like news & politics, science, history.
• Delivers a frictionless listening experience
• Experimental in format, such as fiction, music, and comedy.

Not all will apply to every podcast. It depends on the genre or audience.