Behind the Scenes of Podcast Curation with Spotify Podcast Editorial – News – Spotify for Podcasters

The podcast editorial team consists of voracious podcast consumers.

The team has different methods for finding podcasts to consider, including creator pitches, email newsletters, social media, networks and studios they follow, recommendations from their Content Partnerships team, word of mouth, and searching around the Spotify app itself.

Generally, the editor team is looking for creators and storytelling that can inspire listeners. They also take audio quality into account.

• Present a reason to keep listening
• Both educate and entertain
• Authenticity and inclusivity
• Enlightens or challenges through compelling conversation
• Consistent across theme and production value
• Packed with twists and unexpected surprises
• Personality-driven and/or have incredible host chemistry
• Well-researched and include a range of voices, like news & politics, science, history.
• Delivers a frictionless listening experience
• Experimental in format, such as fiction, music, and comedy.

Not all will apply to every podcast. It depends on the genre or audience.

Besides producing content that aligns with the criteria of the editorial team, the following are extra steps creators can take to get noticed:

• Marketing and promotion will give creators an advantage. Social media such as Spotify Podcasts on Twitter, Instagram, and @Spotify on TikTok can help to get your word out.
• Ensure your title is consistent and spend time on episode descriptions.
• A podcast editorial submission form can give creators the opportunity to pitch their podcasts directly to the editorial team.

If your podcast hasn't been featured on a curated community-destination or playlist yet, it may fit in a later collection or curation.

• The Spotify Podcast Editorial team is continually revisiting old and new podcasts. The editorial team knows that as creators do more, they continue developing and improving their skills and finding their audience.
• Guest-curated podcast playlists offer another entry point to being featured within Spotify's podcast spaces.