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The process is not arbitrary. The Spotify Podcast Editorial team are arbiters of the curated podcasts you see on Spotify and spend most of their time listening to and programming podcasts on the app.
The users will first see the Podcast homepage when they click "Podcasts" on the home screen of the Spotify app. This page shows Editor's Picks of the best episodes of the moment and trending categories.
The curated resources are sufficient for old and new podcast listeners alike.
The goal is to find the best podcasts across all genres and formats and for all identities. They also serve as a source of inspiration for other talented creators.
The podcast editorial team consists of voracious podcast consumers.
The team has different methods for finding podcasts to consider, including creator pitches, email newsletters, social media, networks and studios they follow, recommendations from their Content Partnerships team, word of mouth, and searching around the Spotify app itself.
Generally, the editor team is looking for creators and storytelling that can inspire listeners. They also take audio quality into account.
Not all will apply to every podcast. It depends on the genre or audience.
Besides producing content that aligns with the criteria of the editorial team, the following are extra steps creators can take to get noticed:
If your podcast hasn't been featured on a curated community-destination or playlist yet, it may fit in a later collection or curation.
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