Learn more about business with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Discover 62 similar ideas in
It takes just
10 mins to read
Few reliable estimates exist of the size of the influencer industry. One in 2020 from the National Bureau of Statistics in China, where influencers gained prominence earlier than in the West, estimated its contribution to the economy at $210bn, equivalent to 1.4% of GDP. As with many things digital, the pandemic seems to have given it a fillip, as more people were glued to their smartphones more of the time.
6
33 reads
MORE IDEAS ON THIS
Influencers are particularly adept at navigating social-media platforms’ constantly evolving algorithms and features. For example, when Instagram’s algorithm seemed to begin favouring short videos (“reels”) over still images, so did many influencers. As social-media apps introduce shopping featur...
6
36 reads
Luxury brands used to speak in monologues. News about their latest collections flowed one way—from the boardroom, via billboards and editorial spreads in glossy magazines, to the buyer. In the age of social media, the buyers are talking back.
6
119 reads
Star-led campaigns can feel aloof to teenagers and 20-somethings who prize authenticity over timeless glamour. And influencers, with their girl- or boy-next-door charm, offer this in spades—for a fraction of the fee of a big-name star. The best ones are able to repackage a brand’s message in a wa...
7
33 reads
For consumers, influencers are at once a walking advert and a trusted friend. For intermediaries that sit between them and brands, they are a hot commodity. For the brands’ corporate owners, they are becoming a conduit to millennial and Gen-Z consumers, who will be responsible for 70% of the $350...
6
105 reads
Some luxury houses are leery of influencers.
Hermès, the French purveyor of scarves and Birkin bags, maintains a social media presence that is conspicuously influencer-free. But more feel the benefits outweigh the costs.
Despite Louis Vuitton’s and Gucci’s live-streaming flops, lvmh...
6
31 reads
The influencer ecosystem is challenging the time-honoured tenets of luxury-brand management. Apart from being one-directional, campaigns have tended to be standardised, unchanging and expensive. An exclusive group of white actresses with the right cheekbones was supposed to signal consistency, as...
6
36 reads
Related collections
More like this
The pandemic has already taken a disparate toll on women’s career paths. From February 2020 through April 2022, the economy experienced a net loss of over 1.4 million jobs According to estimates from the National Women’s Law Center, women have accounted for more than two-thirds (68.5%) of those j...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates