Elon Musk is revered as one of history's greatest innovators. But what makes him so brilliant is that his genius is rooted not in an abstract complexity, but in straightforward simplicity.
He doesn't pursue every idea or innovation that comes to mind. Rather, he fields them using his simple "innovation equation" to determine if they are indeed worth pursuing. It's a crucial step many entrepreneurs overlook, leading them into a blind pursuit of something that might be great, but not great for them.
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