E: Engagement

External engagement communities bring together a group of people around a common interest that is related to a given brand or product.

Most common metrics:

Active engagement

Conversation engagement (posts, comments, DMs, etc.)

Number of event attendees

New user-generated content

New user/member signup

Internal engagement communities are made up of employees, suppliers, partners, or vendors who work with a specific brand.

Most common metrics:

Active users

Conversation engagement (posts, comments, DMs, etc.)

Net Promoter Score (NPS)

Number of event attendees

New user/ signup