Glucksberg did another similar experiment using the candle experiment, but this time the thumbtacks were left out of the box. The result is that the incentivised group beat the timing for norms groups.
If-then rewards work well for tasks where there is a simple set of rules and a clear destination to go to. Rewards, by nature, narrow focus and restricts possibility. But they often destroy creativity.
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Many organisations are trying to improve performance using outdated assumptions. If we want high performance, the solution is not rearranging the wrong strategy. We need a new approach.
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