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As companies become purpose-led, where does that leave charities?
“Without a sense of purpose, no company, either public or private, can achieve its full potential; it will ultimately lose the license to operate from key stakeholders.”
Larry Fink
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Key Ideas
Human Well-being
As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.
A crucial Alliance
To make real progress, governments, civil society, companies, and charities must come together and form an alliance.
The new skills required
As companies work towards their purpose, these are new skills they need to learn:
- Empathy
- Global movement
- Employee orientation towards meaningful work.
Empathy
Companies usually look at what customers want or need.
They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.
Global Movement
Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.
They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.
Helping Employees find meaning
Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.
Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.
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Key Ideas
Finding meaning
Employees who derive meaning from their work are mor...
How to find meaningful work
Define what meaningful work means to you.
Find your own personal satisfaction and connection to your work. It could be the people you work with or a project you are passionate about.
Personal engagement
There’s always some level of personal investment in your work.
If what you're doing has a positive impact, it adds up and makes you feel proud of what you’re working on.
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Key Ideas
Smart generosity concept applied inside the companies
Because of the current pandemic, companies have had to re-evaluate their purpose. This is to say that smart companies apply the smart generosity concept, according to which employees and stakeholde...
Companies' response to the pandemic
While facing the difficulties that the new virus is making companies all over the world fight against, there are several employers out there who seem to really know what they are doing. Companies of all types are helping researchers, suppliers and not only to help slow down the spread of the virus.
Cooperation in the time of Pandemic
Companies all over the world are currently collaborating with each other, NGO and governmental entities in order to hep improve the overall current situation. Their cooperation goes from providing food to the ones in need to developing vaccines.
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Key Ideas
The Pressure Of Time
Most leaders have familiar approaches to managing time: setting goals, planning, delegating, tracking commitments, and creating to-do lists. While these approaches do help in self-organization, the...
Sustainable Productivity
Instead of increasing the number of productive hours, we can focus on getting the right things done in a timely way. We also need to restore and balance ourselves, our colleagues, family and environment, instead of a neurotic or pathological focus on deadlines.
Find out what's truly important to us and use the finite resource of time wisely.
Phantom Workload
Phantom workload looks like real work but results in massive unproductivity and even conflict in an organization. The pressure to meet unrealistic expectations causes a vicious cycle of further workload.
Leaders need to take a hard look at what is being avoided or not addressed. Facing difficult tasks that were 'swept under the carpet' earlier strengthens them further to make hard decisions and face difficult people and situations.
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