Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.

Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.

As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.

Companies usually look at what customers want or need.

To make real progress, governments, civil society, companies, and charities must come together and form an alliance.

As companies work towards their purpose, these are new skills they need to learn: