Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.

Global Movement

“Without a sense of purpose, no company, either public or private, can achieve its full potential; it will ultimately lose the license to operate from key stakeholders.”

Companies usually look at what customers want or need.They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.

Empathy

As companies work towards their purpose, these are new skills they need to learn:<ul><li>Empathy</li><li>Global movement</li><li>Employee orientation towards meaningful work.</li></ul>

The new skills required

Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.

Helping Employees find meaning

To make real progress, governments, civil society, companies, and charities must come together and form an alliance.

A crucial Alliance

As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.

Human Well-being 

Sustainable, meaningful, purpose-led. However framed, when applied to organizations, these terms indicate to wider society that a company is committed to making a difference. Evidence proves that purpose-led organizations are no longer a buzzword; they are fast becoming the norm because they can prove that they add real value to employees, shareholders, and customers.

LARRY FINK

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