A crucial Alliance

A crucial Alliance

To make real progress, governments, civil society, companies, and charities must come together and form an alliance.

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Larry Fink
Without a sense of purpose, no company, either public or private, can achieve its full potential; it will ultimately lose the license to operate from key stakeholders.”
Human Well-being 

As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.

As companies work towards their purpose, these are new skills they need to learn:

  • Empathy
  • Global movement
  • Employee orientation towards meaningful work.
Empathy

Companies usually look at what customers want or need.

They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.

Global Movement

Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.

They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.

Helping Employees find meaning

Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.

Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.

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RELATED IDEAS

There’s always some level of personal investment in your work.

If what you're doing has a positive impact, it adds up and makes you feel proud of what you’re working on.

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IDEAS

Companies all over the world are currently collaborating with each other, NGO and governmental entities in order to hep improve the overall current situation. Their cooperation goes from providing food to the ones in need to developing vaccines.

Restarting the economy

The economy shut down almost overnight. But reopening it will not happen the same way. It may take months and possibly years to fully open, even under the most optimistic estimates.

Saying the economy should reopen gradually is more easily said than done. One business that could reopen may depend on other companies that are not allowed to reopen.

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