Market Research Is Crucial
Market research is an important tool for assessing industry landscapes and gathering customer insights, which can ultimately allow you to make more informed decisions for your business.
New data shows that the global market research industry’s revenue surpassed $73 billion in 2019 (up from $46.09 billion in 2014), which suggests to me that the industry is booming and that more companies are aggressively investing in third-party research to understand their markets.
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CURATED FROM
Council Post: Why CMOs Should Include Market Research In Their Strategies
forbes.com
5 ideas
·163 reads
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