Simon sinek has focused on the importance of leadership and it's impact on human behaviour, giving more priority to inspiration rather than manipulation.
He insists on the fact that, one has to possess the qualities of a leadership, to succeed in both life and business. One has to follow the path of great leaders, thinking of the end result from the beginning, rather than keeping potential issues in mind.
In his ''Golden circle" theory, the 'why', factor becomes predominant than, the 'how', and 'what'. We should be bold, take risk and questionable, building a nation of a common interest.
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