What Are the Benefits of Inclusive Content?

There’s a lot more to gain when you write in a way that includes as many people as possible.

For one, it can grow your business. You significantly widen your target markets by opening the door to previously marginalized communities.

At the same time, it raises the profile of your brand with everyone. More than half of consumers want to purchase from companies that prioritize diversity and inclusion, according to a report by Zendesk.

Millennials are even more loyal to inclusive brands. Seventy percent of them will choose a brand that demonstrates inclusion in its marketing efforts.