1. Look for Blind Spots

Having a target audience may help narrow your focus and improve your PPC campaigns. But a customer persona rarely fits every potential customer. If the language & imagery you use only appeals to a specific demographic, you risk alienating potential new customers.

Writing for a wider audience will make your content more thoughtful & appealing. Most marketing efforts still lack diversity & inclusivity, esp. when it comes to content marketing. Just identifying & fixing your blind spots can breathe new life into your efforts, & help you build important relationships with a variety of stakeholders.