2. Make Your Content Accessible
Start by making your entire site accessible.
Ensure the following:
- screen readers can interact with every page on the site but esp. your blog. Alt text on the images & captions on videos is relevant. & not just used to stuff keywords into your article. Screen readers rely on alt text or captions to describe pictures, videos & other visual content.
- the website is navigatable by keyboard
- reduce excessive motion in design elements
- the site doesn’t ignite physical triggers
- improve the website’s color contrast
- the site works with all browsers and accessibility tools
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive & exclusive words & phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. This article, explains what inclusive content really means, why you need to be creating it, & how to do it in a meaningful way.
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