5. Use Diverse Images

Stock images are known to often feature middle-class caucasians. 

It’s not enough to just write in an inclusive manner. People will identify with your company & product more when they see people like themselves included in your content marketing efforts. It also makes it clear that you are writing for them specifically.

Make your blog posts more exclusive by including photos of people from different backgrounds. That can include people of color, non-traditional families, & people of different sizes & abilities.