6. Write in an Accessible Way

The format and structure of your writing can also exclude readers. Flowery language and complex clauses aren’t going to cut it if you’re writing for laypeople.

Instead:

• Use short words & short sentences.
• Keep paragraphs short and use lots of subheadings to make it easy for readers to skim your content.
• Avoid industry jargon, abbreviations, & other specialized terms that the average consumer won’t understand.
• Use bullet points to break down lists of information.
• Write in the active advice to keep your writing as concise and clear as possible.