An analogy is a comparison that asserts a parallel between two distinct things, based on the perception of a shared property.
Analogies appear in metaphors, similes, political slogans, legal arguments, marketing taglines, mathematical formulas, biblical parables, logos, TV ads, euphemisms, proverbs, fables, and sports clichés.
MORE IDEAS FROM THE ARTICLE
When we deconstruct analogies, we find out why they function so effectively.
Analogies meet five criteria:
Using analogies help us to communicate effectively. For example, Warren Buffett noted "You never know who’s swimming naked until the tide goes out,” meaning when times are bad, hidden weaknesses are exposed.
Lack of awareness of an analogy's influence can come at a cost. The ability to construct a good analogy can help you reach your outcomes.
Analogies are arguments that operate unnoticed. Like icebergs, they conceal most of their mass and power beneath the surface.
Analogies are also used in innovation and decision making. For instance, the "bicycle for the mind” that Steve Jobs envisioned as a Macintosh computer.
Effective, persuasive analogies frame situations and arguments.
Like picture frames, conceptual frames include ideas, images and emotions and exclude others. It can be used for better or worse, and influence the direction of the thinking of all parties.
A good analogy serves as an intellectual springboard that helps us jump to conclusions. It is efficient if the findings are likely to be correct, and can save time and effort.
However, if the analogy is misleading, we are likely not to notice. Assumptions reinforce our preconceptions and preferences, known as confirmation bias. All statements should be considered and evaluated, even if they confirm the beliefs we currently hold.
... avoid negative language.
Using negative words will activate and strengthen your opponent's frames and undermine your own views. Successfully arguing a point requires you to establish your own frames and use language that evokes images and ideas that fit the worldview you want.
Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capable of being creative.
It’s true that the two brain hemispheres do function differently, but crucially they are joined by massive bundles of nerve fibers and most mental functions involve the two hemispheres working together.
We’re all aware that asking for help is important. But we’re also very likely to cast off what we’d consider unsolicited advice.
Think of a child looking for a lost toy. You might not even know where it is, but you can scaffold their search: Have you tried looking under the couch? What if it’s in another room? Real learning happens in this zone.
❤️ Brainstash Inc.