This starts with identifying your company’s competitive advantage. Ask yourself these five questions:
1. What is the main value I provide to my clients that’s not a commodity?
2. Where am I investing the most time? Could it be better utilized?
3. Where am I making the most money? Is it the area with the most upside?
4. What could I spend less time on that would multiply our money?
5. What could I spend more time on that would multiply our money?
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