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How to write clearly and concisely
How to use proper grammar and punctuation
How to structure a business document
This starts with identifying your company’s competitive advantage. Ask yourself these five questions:
1. What is the main value I provide to my clients that’s not a commodity?
2. Where am I investing the most time? Could it be better utilized?
3. Where am I making the most money? Is it the area with the most upside?
4. What could I spend less time on that would multiply our money?
5. What could I spend more time on that would multiply our money?
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Now ask yourself: How can you stand out from your competitors in a way that either significantly increases the number of clients you can serve in a limited span of time, or allows you to charge more for your service?
It doesn’t have to be an event. You can create content, do podcasts, automate services, or invent a better mousetrap. But with any company, and particularly with service-based businesses, you don’t want to be stuck in a comparison game. You want it to be hard for anyone to argue that they can do what you do.
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5 Life Lessons from Indiana Jones – An Adventurer's Wisdom
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