If You Have a Service Brand, Here's How to Grow Without Hiring More People

Now ask yourself: How can you stand out from your competitors in a way that either significantly increases the number of clients you can serve in a limited span of time, or allows you to charge more for your service?

It doesn’t have to be an event. You can create content, do podcasts, automate services, or invent a better mousetrap. But with any company, and particularly with service-based businesses, you don’t want to be stuck in a comparison game. You want it to be hard for anyone to argue that they can do what you do.

When you focus less on how you beat the competition and more on how you maximize time — and prove you’re different than everyone else — the path to growth becomes much clearer.