If You Have a Service Brand, Here's How to Grow Without Hiring More People - Deepstash
Business Writing

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Business Writing

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This starts with identifying your company’s competitive advantage. Ask yourself these five questions:

1. What is the main value I provide to my clients that’s not a commodity?

2. Where am I investing the most time? Could it be better utilized?

3. Where am I making the most money? Is it the area with the most upside?

4. What could I spend less time on that would multiply our money?

5. What could I spend more time on that would multiply our money?

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The answers can help you rethink your model for growth. For example, you might need to invest in technology, tools, or experiences that create a competitive advantage — which ultimately saves time — so you can make more money.

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Now ask yourself: How can you stand out from your competitors in a way that either significantly increases the number of clients you can serve in a limited span of time, or allows you to charge more for your service?

It doesn’t have to be an event. You can create content, do podcasts, automate services, or invent a better mousetrap. But with any company, and particularly with service-based businesses, you don’t want to be stuck in a comparison game. You want it to be hard for anyone to argue that they can do what you do.

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When you focus less on how you beat the competition and more on how you maximize time — and prove you’re different than everyone else — the path to growth becomes much clearer.

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