Deconstructing Analogies

When we deconstruct analogies, we find out why they function so effectively.

Analogies meet five criteria:

  • Use the highly familiar to explain something less familiar.
  • Highlight similarities and obscure differences.
  • Identify useful abstractions.
  • Tell a coherent story. The narrative need not be accurate. It is the feeling and ideas the analogy evokes that makes it powerful.
  • Resonate emotionally.

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