4. Find the Gap in your local market

Most people think that starting a business requires creating something that has never existed and while that is the “big idea” a big idea is made up of many small ideas and you should focus instead on:

• What can I do differently in this market?
• What new feature can I add to an existing product that will make it better?
• Is there a market that has been neglected?
• How can I reach them?

There’s nothing new under the sun, new ideas are mostly slices and combinations of existing ones.

Don’t be afraid to think outside the box.