You’ve probably heard the saying know your why and the how will come to you.

ASK yourself why do I want to start a business:

Is it for the money?

Is it for the challenge?

For a more flexible work/life balance?

Is your current job under threat of redundancy?

Summarize your answers into:

I want to start my own business because________________

and

What is stopping me is________________

This is simply a sure survey of what exists, what has been tried, what works and which of them interest you. You don’t need to do anything different to your daily routine. The internet can provide you with the information you need, google-search businesses in your area, country and you even expand your national borders especially if your business will be internet-based. Surfing social media is also a great way to search for successful businesses.

Try it now don’t worry you those cat videos will still be there tomorrow.

Most people think that starting a business requires creating something that has never existed and while that is the “big idea” a big idea is made up of many small ideas and you should focus instead on:

• What can I do differently in this market?
• What new feature can I add to an existing product that will make it better?
• Is there a market that has been neglected?
• How can I reach them?

There’s nothing new under the sun, new ideas are mostly slices and combinations of existing ones.

Don’t be afraid to think outside the box.