Brads and identity crises
- If your organization rebrands but doesn't actually transform, it's in the throes of an identity crisis
- Rebranding is actually a record of a transformation that has happened or is already underway
- Your current brand simply isn't a reflection of who you are as an organization anymore, and that's a big problem
- Organizations, the people that make them up, the world they exist in-all these things are constantly evolving. Your brand needs to keep up with all that change to actually do its job.
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