How to avert a branding identity crisis - Deepstash

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How to avert a branding identity crisis

How to avert a branding identity crisis

fastcompany.com

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Effective rebranding

Rebranding–which can include updating your positioning, messaging, visual identity, website, and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a new moment in your organization’s history and to be perceived differently.

  • If your organization rebrands but doesn't actually transform, it's in the throes of an identity crisis
  • Rebranding is actually a record of a transformation that has happened or is already underway
  • Your current brand simply isn't a reflection of who you are as an organization a...

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