How to avert a branding identity crisis - Deepstash
How to avert a branding identity crisis

How to avert a branding identity crisis

Curated from: fastcompany.com

Ideas, facts & insights covering these topics:

2 ideas

·

70 reads

1

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

Effective rebranding

Effective rebranding

Rebranding–which can include updating your positioning, messaging, visual identity, website, and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a new moment in your organization’s history and to be perceived differently.

When done effectively, an updated brand can undoubtedly create powerful new opportunities for impact that more than justify your investment. But a rebrand, in and of itself, is not transformative: It will not change your organization. Rebranding is actually a record of a transformation that has happened or is already underway. 

5

37 reads

Brads and identity crises

  • If your organization rebrands but doesn't actually transform, it's in the throes of an identity crisis
  • Rebranding is actually a record of a transformation that has happened or is already underway
  • Your current brand simply isn't a reflection of who you are as an organization anymore, and that's a big problem
  • Organizations, the people that make them up, the world they exist in-all these things are constantly evolving. Your brand needs to keep up with all that change to actually do its job.

5

33 reads

IDEAS CURATED BY

karlabro

Maintenance engineer

Karla Brown's ideas are part of this journey:

Deep Dive Into The Fashion Industry

Learn more about business with this collection

The history of fashion

The impact of fashion on society

The future of the fashion industry

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates