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Effective rebranding
Rebranding–which can include updating your positioning, messaging, visual identity, website, and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a new moment in your organization’s history and to be perceived differently.
When done effectively, an updated brand can undoubtedly create powerful new opportunities for impact that more than justify your investment. But a rebrand, in and of itself, is not transformative: It will not change your organization. Rebranding is actually a record of a transformation that has happened or is already underwa
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Brads and identity crises
- If your organization rebrands but doesn't actually transform, it's in the throes of an identity crisis
- Rebranding is actually a record of a transformation that has happened or is already underway
- Your current brand simply isn't a reflection of who you are as an organization anymore, and that's a big problem
- Organizations, the people that make them up, the world they exist in-all these things are constantly evolving. Your brand needs to keep up with all that change to actually do its job.
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