BATNA (Best Alternative to a Negotiated Agreement)

Many negotiators worry about their BATNA - what they’re left with if a negotiation doesn’t work out.

BATNA is your default state. It is crucial to determine your leverage in life's most important negotiations, such as a job offer, sale or purchase of a house, or daily business dealings.

If you feel confident about your BATNA, you’re more likely to “stick to your guns” and not negotiate as hard.