POCs or paid pilots should be framed in the context of a full-year contract, with the ability to terminate at will. Setting the pilot period up this way means you’ve already jumped through the legal and security hoops you’ll inevitably face.
When the customer decides to convert from the pilot to the full-term contract, you won’t need to slow down to negotiate details. You’ll be able to keep up your momentum and build on the results you’ve shown during the pilot.
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A well-run paid pilot, or trial period can be the key to capturing and converting prospects, especially as you move upmarket. But POCs can be challenging to execute well.
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