Stick to a Short Time Frame
Many POCs are set for a 90-day period. But a full quarter feels like a long time, and the task of implementing and evaluating your product can easily get lost among the team’s other priorities for the quarter. Instead, aim for a 30-day paid pilot. A one-month pilot pushes your product to the top of the to-do list and drives urgency for stakeholders.
You can always leave the option open to extend the POC for another 30 days if needed
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A well-run paid pilot, or trial period can be the key to capturing and converting prospects, especially as you move upmarket. But POCs can be challenging to execute well.
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