Ecological Valence Theory
Through a series of lab studies between 2010 and 2017, assistant professor Karen Schloss and her collaborator, Stephen Palmer PhD hypothesized the Ecological Valence Theory (EVT), which they describe as people that "like/dislike a given colour to the degree that they like/dislike all of the objects and entities that they associate with that colour."
People often like blue hues because it reminds them of clear skies and clean water. People tend to shy away from brown hues because they remind us of faeces or rotting food.
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I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.
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