Science Explains Why We Have Favorite Colors - Deepstash
Science Explains Why We Have Favorite Colors

Science Explains Why We Have Favorite Colors

science.howstuffworks.com

5 ideas

¡

567 reads

4

The Psychology of Money

Learn more about scienceandnature with this collection

How to develop a healthy relationship with money

How to create a budget

The impact of emotions on financial decisions

The Psychology of Money

Discover 52 similar ideas in

It takes just

7 mins to read

Why We Have Favourite Colours

Why We Have Favourite Colours

Historically, it has been difficult to empirically explain why we like certain colours.

It is still difficult to explain why people like some colors more than others. Here are some theories that may help us understand why we have favorites.

9

158 reads

Ecological Valence Theory

Ecological Valence Theory

Through a series of lab studies between 2010 and 2017, assistant professor Karen Schloss and her collaborator, Stephen Palmer PhD hypothesized the Ecological Valence Theory (EVT), which they describe as people that "like/dislike a given colour to the degree that they like/dislike all of the objects and entities that they associate with that colour."

People often like blue hues because it reminds them of clear skies and clean water. People tend to shy away from brown hues because they remind us of faeces or rotting food.

9

129 reads

Color WAVE

To explore EVT, Schloss and Palmer conducted a series of studies. Participants ranked colour preferences, what colours reminded them of particular objects, and if those objects represented positive or negative things.

This resulted in Weighted Affected Valence Estimates (WAVE). They found that  80% of the change in average colour preferences from one group to another was based on how much other people like objects related to those colours. With this data, they could explore different topics of colour preferences like individual preferences, changes over time or even cultural preferences.

9

97 reads

How  Someone Feels About Objects of that Colour

How Someone Feels About Objects of that Colour

A person may have positive or negative feelings about certain colours because of their experience with objects of those colours over time.

Young girls tend to like pink and purple colours because they are often exposed to clothes, toys and television shows they enjoy that use those colours. They see vomit and other gross substances in the yellowish-greenish hues, making them apt to dislike those colours.

9

99 reads

An Evolutionary Drive to Be Happy

An Evolutionary Drive to Be Happy

Colour preference may be part of our evolutionary design. Colour preferences guide us toward positive things for our general health and well-being and away from negative things.

Choosing a colour we like for our loveseat helps us thrive while avoiding colours that cause us to fail. We have a learning mechanism to learn associations between colours and objects or concepts and then use them to inform our judgments about colours.

9

84 reads

CURATED BY

ga_brielle

I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

“

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

“

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

“

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

“

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

“

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

“

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

“

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

“

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

—

Access to the mobile app

—

Unlimited idea saving & library

—

—

Unlimited history

—

—

Unlimited listening to ideas

—

—

Downloading & offline access

—

—

Personalized recommendations

—

—

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates