Color WAVE
To explore EVT, Schloss and Palmer conducted a series of studies. Participants ranked colour preferences, what colours reminded them of particular objects, and if those objects represented positive or negative things.
This resulted in Weighted Affected Valence Estimates (WAVE). They found that 80% of the change in average colour preferences from one group to another was based on how much other people like objects related to those colours. With this data, they could explore different topics of colour preferences like individual preferences, changes over time or even cultural preferences.
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I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.
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