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Coachella has become a marketing opportunity for brands and celebrities.
The first occurrence of the festival was barely publicized. But since the festival is covered so extensively, many major brands have used Coachella as a launchpad for social campaigns.
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When the festival returned in 2001, it featured a one-day lineup with audiences coming to see headliners like Janes Addiction, Weezer, The Roots, Paul Oakenfold, and Fatboy Slim.
In 2012, the festival expanded to two weekends for the first time. Dr Dre and Snoop Dogg conjured a holographic ...
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Coachella sold out for the first time in 2004, drawing a crowd of 120,000. The 2004 festival was held across two days in May and featured acts such as Radiohead, Pixies, The Cure, and The Flaming Lips.
Over the years the festival has incorporated interactive activations and installations fo...
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Coachella wasn't always held in April. It was first held on October 9 and 10 in 1999 but reportedly topped 100 degrees each day.
Since then, the festival moved to spring so that audiences can enjoy more tolerable weather. It typically falls in the middle two weeks of April.
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The first-ever Coachella was held in October 1999 at the Empire Polo Field in Indio, California. The hope was to attract 70,000 fans with a wide-ranging lineup of artists.
The first Coachella lineup spanned multiple genres with standout performers like Beck, Rage Against The Machine, and To...
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Also known as the Festival de Cannes, the annual film festival is a celebration of cinematic works of art, highlighting select movies from France and other countries since 1946.
The festival has made Cannes an international luxury destination attracting top celebs from all over th...
Digital marketing has become the most effective way to build customer awareness and engagement with new products and companies. This includes blogging, social media marketing, email campaigns, video content creation, website design, and search engine optimization.
Building a strong...
In the long run, every market becomes a two-horse race.
A new category may have many rungs in the beginning. But, over time, the ladder has only two.
When you have a long view of marketing, the battle is often the struggle between two major players - the reliable br...
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