A surge in astrology

Interest in Western astrology was experiencing increased interest in the years leading up to the pandemic but surged in 2020. Google Trends shows that searches for "birth chart" and "astrology" hit five-year peaks in 2020 when younger and more diverse astrologers emerged on social media.

Since the beginning of the pandemic, many people are turning to astrology. What they have in common is a desire for support, connection, and self-knowledge.