Artists who had already created NFTs told us their biggest challenge was learning how to accurately price their work. Artists who are reluctant to join the space say the same. Pricing a work shouldn’t be arbitrary and needs to factor in medium, collector demand, the artist’s reputation, how much time it took to complete, and other variables. This is, again, where partnering with a curator or working with an online gallery can help, as they'll have a wealth of experience in pricing work and a strong sense of the market trends.
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