Much of the hesitation around wading into the NFT space has to do with uncertainty and confusion: artists don't know how the technology works, how to find buyers, or how to keep their assets secure. What could change - is greater access to educational resources. This can be done by seeking out other artists working in the space and connecting with the community on platforms like Twitter and Discord.

Curators and art advisors working in the NFT space can also give guidance and help them walk through creating their first NFT.

Artists who had already created NFTs told us their biggest challenge was learning how to accurately price their work. Artists who are reluctant to join the space say the same. Pricing a work shouldn’t be arbitrary and needs to factor in medium, collector demand, the artist’s reputation, how much time it took to complete, and other variables. This is, again, where partnering with a curator or working with an online gallery can help, as they'll have a wealth of experience in pricing work and a strong sense of the market trends.

Artists don’t want to go at it alone. Many said they would be more willing to enter the space and create an NFT if they could partner with another artist, gallery, or platform to not only show them how to get started but who could help market and reach the right collectors. This speaks to the number one barrier to entry for artists: finding a buyer for their art NFTs.

Artists can partner with online galleries and platforms to promote their work, and artists who create NFTs will likely find new audiences waiting for them online.