Maximisers compare everything before making a decision, setting very high standards and expectations for themselves.
They often feel disappointed with their final decision after making it.
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Whether it is deciding what to watch on TV, or which job offer to accept, Fobo (Fear of better options) can affect anyone.
A Fobo-afflicted person may not make a decision due to wanting complete information or simply be overwhelmed with the daunting options.
Sophisticated apps and social media only accelerate FOBO, giving us unlimited options. We are unable to decide due to a constant flow of new plans, events, invitations or commitments.
Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.
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We need the person with decision making power, and that is often divided among a small group of people in high positions.
Executives having decision-making powers also look for engagement initiatives, peer support and market data before making a final decision.
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