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Building Your Online Brand
The best way to attract clients in 2022 is to build your own brand online.
When people see your build an engaged following, when they see you write so well for yourself, they want you to do the same for them.
This is just how the human brain works today. We’re conditioned by conglomerates to compare and contrast our lives with what we see online. We’re hard-wired for comparison, we see something appealing online, and we want it too.
Leverage this inherent human tendency to attract clients without even trying.
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138 reads
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A Blueprint To Follow
- Try out different things until you find something you love doing.
- Once you find what you love doing, prioritize it.
- Go a few months at the very least without getting any money or attention in return.
- That’s why you have to really love what you’re doing — in ...
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104 reads
The Freelance World Has Changed
We’re in the best period in history to be a freelancer or solopreneur. There’ve never been more opportunities and there’s never been lesser of a barrier to entry.
Portfolios of work, pitches, and resumes might still have some relevance — but...
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242 reads
Proof Of Your Work Is There For All To See
The reason proof of work is overrated in the online world today is that your online presence — if you’re good enough, is the proof of “work”.
You see, as creators — we build our following online for fun because we genuinely like the process. We sometimes forget how much “work” that process ...
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110 reads
Branding Yourself
Pitching, scouring freelance platforms for gigs, and trying hard might work — but they’re extremely boring and demotivating. Rejections hurt.
Building your personal brand online takes boredom and rejections out of the equation.
You won’t get bored because you’ll be doing what you love...
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111 reads
The Bottom Line
- Everyone likes talking about themselves, that’s all you really have to do when it comes to building a brand online.
- ‘Building a content brand’ is just a fancy way of saying — speak about yourself in a way that will help your audience.
- If you do this with patience and persiste...
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136 reads
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Money for nothing and clients for free!
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MORE LIKE THIS
Old and new rules of brand awareness
Old rules of brand awareness:
- Make something for everyone.
- Tell our story.
- Attract customers.
- Build brand awareness.
The brands that succeed today have flipped things around. New rules of brand awareness:
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