Learn more about psychology with this collection
How to adapt to different speaking situations
How to engage with an audience
How to use body language effectively
Aristotle defined the three distinct modes of persuasion that we still recognize and use:
Logos is language crafted to appeal to logic and reasoning. When you appeal to logos in an argument, you support your position with facts and data.
Ethos is language whose credibility comes from its speaker’s reputation or authority.
Pathos is language that creates an emotional connection with the reader or listener. Pathos attempts to persuade, motivate, or inform the audience by making them empathize with the speaker.
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Rhetoric is language that’s carefully constructed to persuade, motivate, or inform the reader or listener about the speaker or writer’s position. You might have heard the term used in discussions about politicians and political goals. That’s because politicians, alongside people in other roles th...
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Rhetoric provides a framework for critical thinking. It demonstrates your thought processes as a writer and speaker, and illustrates your arguments’ strengths.
A heuristic is a practical approach to problem-solving or self-discovery. When you make an educated guess about s...
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Rhetoric in types of writing like narrative writing and poetry often relies on linguistic tools like figurative language and well-known figures of speech.
Hyperbole
An extreme exaggeration meant to high...
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Rhetoric is one of the three ancient arts of discourse, also known as the trivium, alongside logic and grammar.
Discourse is the formal exchange of ideas in conversation, typically in an orderly way characterized by all speakers taking time to express the...
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How and what we speak matters.
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Other curated ideas on this topic:
Aristotle’s three “modes of persuasion, furnished by the spoken word” – ethos, pathos and logos – offer a practical framework that can set us on the path to presenting success.
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