The Rhetorical Triangle: Ethos, Pathos, and Logos - Deepstash
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The Rhetorical Triangle: Ethos, Pathos, and Logos

The Rhetorical Triangle: Ethos, Pathos, and Logos

Aristotle defined the three distinct modes of persuasion that we still recognize and use:

Logos is language crafted to appeal to logic and reasoning. When you appeal to logos in an argument, you support your position with facts and data.

Ethos is language whose credibility comes from its speaker’s reputation or authority.

Pathos is language that creates an emotional connection with the reader or listener. Pathos attempts to persuade, motivate, or inform the audience by making them empathize with the speaker.

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Rhetoric: The Way Of The Word

Rhetoric: The Way Of The Word

Rhetoric is language that’s carefully constructed to persuade, motivate, or inform the reader or listener about the speaker or writer’s position. You might have heard the term used in discussions about politicians and political goals. That’s because politicians, alongside people in other roles th...

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Heuristics

Heuristics

Rhetoric provides a framework for critical thinking. It demonstrates your thought processes as a writer and speaker, and illustrates your arguments’ strengths. 

A heuristic is a practical approach to problem-solving or self-discovery. When you make an educated guess about s...

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Rhetorical Devices

Rhetorical Devices

Rhetoric in types of writing like narrative writing and poetry often relies on linguistic tools like figurative language and well-known figures of speech.

Hyperbole

An extreme exaggeration meant to high...

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The History Of Rhetoric: Part Of The Three Ancient Arts

The History Of Rhetoric: Part Of The Three Ancient Arts

Rhetoric is one of the three ancient arts of discourse, also known as the trivium, alongside logic and grammar.

Discourse is the formal exchange of ideas in conversation, typically in an orderly way characterized by all speakers taking time to express the...

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Persuasive Speech

Persuasive Speech

  • Heuristics play a key role in rhetoric because speakers and writers often use them to illustrate the points they're making.
  • Plato called rhetoric a combination of logic and politics, and defined it as "the faculty of observing in any given case the available means of...

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CURATED FROM

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nigom

Research scientist (life sciences)

How and what we speak matters.

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Aristotle’s 3 Modes Of Persuasion

Aristotle’s three “modes of persuasion, furnished by the spoken word” – ethos, pathos and logos  – offer a practical framework that can set us on the path to presenting success.  

  • Ethos depends on the personal character of the speaker – what we bring th...

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