Aristotle defined the three distinct modes of persuasion that we still recognize and use:
Logos is language crafted to appeal to logic and reasoning. When you appeal to logos in an argument, you support your position with facts and data.
Ethos is language whose credibility comes from its speaker’s reputation or authority.
Pathos is language that creates an emotional connection with the reader or listener. Pathos attempts to persuade, motivate, or inform the audience by making them empathize with the speaker.
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How and what we speak matters.
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