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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
Some online shops have made it especially easy to shop with a one-click buying process. Most major retailers offer free shipping, and only one in ten consumers return stuff they've bought online.
Americans are also taking up more space with all the stuff they are amassing. Self-storage units are rapidly increasing too.
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Not everyone is part of this hoarding culture. Some people can't or don't shop online because they can't make ends meet or because they don't have credit cards. Some people are part of the zero-waste movement.
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As consumers demand cheaper clothing and other goods, manufacturing is spending less to make them, while the quality inevitably suffers. While some stuff can be recycled, often it ends up in landfills.
At Michigan State University, students leave so many packages of unopened...
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Kipple, a phrase coined fifty years ago, refers to "useless objects" that accumulate in a house.
Except, our modern-day "Kipple" does not just multiply by itself, we grow it ourselves and buying more of it, because we can.
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According to research, we get a dopamine surge from buying stuff that causes us to want more and more.
Delayed gratification when the order arrives a few days later also makes is more physiologically rewarding than shopping in stores.
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378 reads
Before the internet, we had to set time aside to walk and browse a physical store, which was only open for a certain number of hours.
Now, it has become effortless to buy things online from anywhere, anytime and for a very good price. We do it without a second thought. And in the process, w...
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"Many people are in the dark when it comes to money, and I'm going to turn on the lights. " ~ Suze Orman
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