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The first step to achieving product-market fit is to find out who you want to serve with your product.
ClickUp seems to have found its ideal target customer early on, considering that the tool was created in the first place to help the founder’s team internally manage their responsibilities and projects.
So ClickUp’s target customer was really anyone who wanted to be more productive or efficient at managing their project — literally anyone.
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We’ve already established that ClickUp is in a tough industry with many competitors fighting for some share in the same market.
People want to know how ClickUp and other project management tools compare to each other.
It’s evident that the people performing these searches are way pas...
For a company created in 2017, ClickUp has enjoyed remarkable success in the project management space — one of the most competitive software markets in the world.
Let’s look at the numbers.
For ClickUp, the product-market fit was what mattered the most. Achieving this first allowed them to knock every other thing they did out of the park.
And it’s safe to say that their method works, considering how far they’ve come in a really tough space.
Once you’ve decided on your MVP’s feature set, it’s now time to create a prototype.
The prototype helps you picture how you expect people to use the features you just created. And it is primarily used to access design flaws in your product’s usability.
It is also what brings the MVP ...
The final step to achieving product-market fit is to test your MVP with real customers. These customers typically leave feedback concerning the user experience, messaging, and functionality of the tool.
But how did ClickUp find its first customers to help complete the final step to achievin...
Every month, over 767K people find ClickUp through organic search.
A significant percentage comes from specific long-tail terms people are looking for. And these long-tail keywords usually get thousands of searches every month.
ClickUp has other articles that target and rank for ...
A minimum viable product (MVP) is the barest or most basic version of a new product used to test the market and gain the attention of potential customers.
The idea at this stage is to collect enough feedback from your target audience to understand your product’s strengths and weaknesses to ...
Ears that do not listen to advice accompany the head when it is chopped off.
Since the landing page is tailored to a Team Manager's specific needs, they’ll immediately feel like ClickUp is the tool for them. That’s the power use-case-driven content holds.
Although the template page and landing pages aren’t performing so well in terms of organic traffic (yet), they s...
How do you make your audience see that you offer a new solution in the market? First, create and define your value proposition.
Your value proposition is expected to set you apart from your competitors and highlight your product’s benefits.
For ClickUp, their value proposition was sim...
After identifying your target customer, the next step is to uncover the unmet or unsatisfied needs of said customer.
In 2017, the project management space was already overflowing with tools, but most of them did only one thing really well, making people have to use different tools for their...
ClickUp undoubtedly had some ground to cover considering when they entered the market, and they covered said ground by shipping new features and fixing bugs as fast as possible.
In fact, for more than two years now, ClickUp has shipped a new product release every Friday. As expected, these ...
Now that ClickUp had achieved a natural product-market fit thanks to its organic users, it was only a matter of time before they started advertising the living daylights out of their tool. After all, they’re in a competitive landscape.
Aside from the search engine ads we just covered, Click...
Product-led content isn’t just another buzzword that founders and marketers throw around to make themselves sound smart. On the contrary, it’s a proven method to create content that quickly differentiates you from the competition and highlights your unique value to existing and potential customer...
The right way to navigate an SaaS tool.
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