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You should properly name every single pricing plan and ensure that the size of the name is larger than the price.
You want your customers to focus on what they will be offered rather than how much it will cost.
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As a general rule of thumb, try to bring pricing plans together as much as possible.
Research shows that customers will consider it as a group and feel like they will be taking advantage of the benefits listed in all pricing plans.
The position of the price tag can make it look even lighter.
A recent study showed that the location of a product image on the packaging influences consumers’ perceptions of what they call “visual heaviness”.
If prices are placed at the top, potential customer...
Avoid overly colouring. Colours are typically used to highlight or “add a weight”. When it comes to pricing, weight makes them look less affordable.
But there are instances you can use light colours to your advantage.
We usually spend more time on how to figure out our margins based on costs and the financial goals we need to reach and underestimate some seemingly small and unimportant factors that can influence the perception of pricing and cause a potential customer to buy.
If you use colour to highlight your most expensive plan, it would be the first thing a potential customer will look at.
The first reference price for your product should be the highest one. After that, the remaining plans will look much more affordable.
Production assistant at a radio station
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Pricing is one of the most important aspects of doing business. It is often the most difficult. Proper pricing is the difference between success and failure, between profit and loss. No matter what kind of company you’re trying to create, you will need to know how to price your product or service...
Show the growth of your customer base.
How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...
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