The Psychology of Pricing

The position of the price tag can make it look even lighter.

A recent study showed that the location of a product image on the packaging influences consumers’ perceptions of what they call “visual heaviness”.

If prices are placed at the top, potential customers subconsciously think they must be lighter and thus more affordable.

As a general rule of thumb, try to bring pricing plans together as much as possible.

Research shows that customers will consider it as a group and feel like they will be taking advantage of the benefits listed in all pricing plans.

You should properly name every single pricing plan and ensure that the size of the name is larger than the price.

You want your customers to focus on what they will be offered rather than how much it will cost.

If you use colour to highlight your most expensive plan, it would be the first thing a potential customer will look at.

The first reference price for your product should be the highest one. After that, the remaining plans will look much more affordable.