Or is it?

Experts have previously told Sifted that there are still multiple ways of undermining the processes that APIs like Seon’s provide. When run online, every single layer of the value chain can be exploited. This means Seon will be stuck in its own game of cat and mouse with fraudsters, too.

Kadar acknowledges that this is the inherent, constant battle. “In the case of reported false negatives or positives, the client can inform us via an API or manually,” he says. “We then retrain the algorithm based on this feedback, to cover new patterns and improve on the algorithm.”