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Outperforming the crowd

Outperforming the crowd

If you want to outperform the crowd, learn the following two essential skills.

  • Generate ideas by broadening your decision frame.
  • You must be able to distinguish between good and bad loner strategies. It is best done by embracing critical thinking.

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Strategy development and internal reviews often center on precedents, trends, and due diligence. They address"what will happen."  Change the question to "what may happen" :

When it comes to setting strategy, there are benefits to both popular and loner strategies.

When we need to make a decision, we tend to ask "What should we do?" However, it narrows our thinking to one right decision.

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